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The project “VTB Arena Park” will take part in the international conference on the marketing of sports federations, leagues, clubs, tournaments and sports facilities MARSPO-2017. The forum will take place in Moscow, April 12 and 13.
Andrei Pregoudov, Senior Vice President of VTB Bank (PJSC) and the head of the project “VTB Arena Park” will be one of the speakers at the conference strategic workshop. Its other participants, including First Vice President of the Russian Ice Hockey Federation Roman Rotenberg, General Producer of Match-TV Tina Kandelaki, President of the United VTB League Sergey Kuschenko, Partner of PricewaterhouseCoopers Oleg Malyshev, Vice President of Spartak-Moskva Football Club Nail Izmaylov will discuss the topic “How to attract fans in the stadium.”
Ilga Myagkikh, Director of Special Program Service at VTB Bank (PJSC), Managing Director of VTB Arena Park, together with General Director of the Hockey Club “Sochi” Sergey Voropaev, Marketing and PR Director of the Hockey Club “Sochi” Ksenia Tsukareva and Deneral Director of Ticket Soft Sergey Kravtsov will participate in the panel discussion “Marketing and commercialization of big sports event heritage facilities.”
The project representatives will speak about the new phase in the project implementation, which is quite specific because of its gradual transition from construction to operation of the facilities that occupy a large territory in the city and are currently at the final stage of construction. VTB Arena Park, the investment project VTB Bank, is turning into a center of active social and cultural life, supported by different events of various complexity levels. “The development has actually happened, the construction works are coming to an end. That is why business will soon become the first priority, creating a good environment for paying back the loans on time and successful profitable business development,” noted Andrei Poregoudov.